Built from Passion.
Shaped by Experience.
We started PATLUNA with the conviction that — with passion, experience, and the right opportunity — we could do something worthwhile.
The Idea Started with Wasif Shaikh.
Before PATLUNA, Wasif worked in a mobile repair shop. However, there was always fashion or clothes around him. During his younger years, he had also worked as a worker in the garment industry, giving him an early understanding of how clothing is made from the ground up.
Meanwhile, he gradually began to have a taste for fashion and his passion for modelling began to show. Even when he was on a budget, Wasif always had a habit of mixing things up — outfits that were different, looked great and helped him stand out.
However, one thing was always clear to him: he wanted to build a business of his own. That ambition became associated with an intimate passion — fashion and bottomwear — over time.
"Good style shouldn't be ordinary. Be practical, commercially viable — and still be different."
— Wasif Shaikh, Founder, PATLUNA
The Manchester of India.
The opportunity was already present at his doorstep because of his location in Ahmedabad — called the Manchester of India — one of the leading markets for garment and bottomwear production in the country.
The city was equipped with the manufacturing ecosystem, suppliers, skilled workforce and an increasing demand to make an idea into a viable business proposition.
There were also close friends of Wasif who were already very active in the industry — one involved in manufacturing bottomwear, and the other with a deep knowledge of jeans manufacturing. That combo was the turning point.
Rather than going it alone, they joined forces — bringing together expertise in manufacturing, fabric, and understanding of product and fashion — and began designing a brand that could do more than just one thing or one style.
Thus, PATLUNA was born.
More Than Jeans. Built Around Bottomwear.
PATLUNA is building up as a trendsetting brand for the manufacturing and supply of bottomwear. We are not just making clothes — we need to know what the market needs: the right fit, the right look, the right quality and the right value.
Retailers & Brands
Wholesale and bulk supply with consistent quality, fit and on-time delivery for retail businesses of all sizes.
Fashion Brands
Private label manufacturing tailored to your style DNA, with full custom development from fit to finish.
Wholesalers & Growing Businesses
A meaningful manufacturing partner at every stage — whether you're starting out or scaling up your operations.
Our Brand Promise.
Our Philosophy
The personal approach to fashion became an important aspect of PATLUNA's thinking, as was the case with Wasif — good style shouldn't be ordinary.
Be practical, commercially viable and still be different. The concept ultimately evolved into our brand promise:
Wear the Difference.
From Ahmedabad to Everywhere
PATLUNA is centered on Ahmedabad's manufacturing landscape but its vision goes far beyond. We want to provide bottomwear to all of India and collaborate with businesses, retailers and brands in international markets as we expand.
Our journey started with experience, friendship and an idea. The task at hand is now clear: build better bottomwear, build stronger partnerships, and develop products that are worth standing out for.
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